Built to Simplify exists because most small businesses can't afford the five separate agencies it used to take to build a website, answer the phones, and automate the busywork. Modern AI changed that math. One local team can now do the work of five, and pass the savings on.
It started with a simple frustration: watching good local businesses lose customers to slow websites, missed calls, and hours of manual admin, while the tools to fix all of it already existed. The problem was never the technology. It was that hiring a web agency, a phone service, and an automation consultant separately cost more than most owners could justify.
So we built the opposite: one small team, heavily AI-leveraged, that handles the whole chain. We're the architects, not just the installers. We look at how your business actually runs, then build the smallest system that moves the number, and we own it end to end so nothing gets dropped in the hand-off between vendors.
We're a small team and growing. Real names, roles, and photos go here as we confirm them, never invented placeholders.
Jacqueline (Jax) · Founder
Founder headshot + a candid working shot. (Shot list · Ali to provide.)
Photo · to be providedJax founded Built to Simplify to give Edmonton businesses a tech team they can actually afford and actually meet. Full bio and photo coming soon.
If a service is a plain yes, we say so. If it's custom work on a platform with a pass-through cost, we say that too. If we're not the right people for it, we'll point you to who is.
Your site, your accounts, your automations. No lock-in, no hostage-taking if you ever move on.
We'd rather show you honest work in progress than borrow someone else's logos or invent a number. What you see is real.
We’re the architects, not just the installers. We look at how your business runs, then build the smallest system that moves the number.
We learn how your business actually works and where it leaks time or leads.
One team designs and builds it on modern, self-hosted tech, with no five-vendor hand-offs.
We connect it to the tools you already use so data flows instead of getting re-typed.
We ship it, measure it, and tune what converts. Nothing goes live without your say-so.
We keep it running and improve it as you learn what works.
A real photo of our own workspace is on the way. The building beside is the actual tower we work from.
A short call: we tell you straight whether we can move your numbers.
No checkout, no obligation.